2021
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Studio 3 is a hypothetical rebranding project for a Design collective. The business that I created to rebrand is a sustainable woodworking and custom furnishings brand that uses reclaimed materials. They are called studio three because reclaiming the wood essentially gives it its third life, and because the brand’s motto is measure three times, cut once.
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For the final deliverable, I designed a mock-up of the packaging for a smaller piece, and the branded campaign that would be included inside. Altogether, the packaging's media kit includes a receipt, a promotional coupon, the business card of the designer who worked on the piece, a brochure thanking the customer and speaking a bit about the brand, and a sticker set.
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Final Deliverables Slide Deck
Packaging Mock-up
Final Deliverables Overhead
With this branding project, the iterative process was quite important, so which created many variations on the eventual logo. These are the earlier drafts from this process. My goal with this logo was to convey the elegance of handmade furnishings, but also to lose the industrial feel that is sometimes associated with this craft. Because the ideas were minimal and honest, I wanted the design to be as well.
Brochure Slide Deck
